One may have a great product that would be beneficial to many people but they need a way to get the word out. One must introduce the product to the market and promote it before any sales can be made. Postcard marketing is a direct promotion strategy that makes use of little visually appealing pieces of cardboards to communicate a message. It is simple and flexible.
Mailing costs are very low. This is the first thing that makes this promotional material inexpensive. The next is equipment. One does not need an elaborate setup to use these. The design can be done using simple Microsoft office applications like publisher or word. One can have a professional do the design but that would attract an additional cost that is not exactly necessary.
The card should hold a promise of value. It can be anything like a discount or other type of incentive. This is the big idea behind the card. It should someone a reason to want to contact the company for more information. At the very least, it will remain ingrained in the mind. The next time that person sees that product at the supermarket they will remember and pick it or recommend it to someone. People like perquisites.
The first five seconds from the moment the client is engaged are crucial. They will determine whether the card will go in the trash or up on the fridge. One has those few seconds to capture attention with an interesting headline. It must be a call to action. Make it clear and unambiguous. The message has to be crafted in the most effective way using the least number of words.
One can include an image that helps communicate the message. In internet promotion, images increase the rate of conversion by seven times. In this mode, use of images enhances information retention. Three days after the engagement, 65% of the mailing list will still remember the information on the card where images where used. It is an effective method of intensifying the message.
The card should have a single message. It is tempting to try to cram multiple topics or products onto the card. This will only work to scatter the attention of the beholder. The scope of the material should be limited.
Mails come in envelopes. If one sees an envelope from say, the bank, they know it is their credit card bill. Sometimes one just wants to ignore that for a few hours or longer. Postcards only require a stamp and off they go. The first thing one will see will not be a boring address but a scintillating offer. Using digital promotion has its benefits but in one aspect, this model wins over. Viruses. People do not trust emails from unknown sources anymore so chances are that they will not open a promotional material sent by electronic mail. A piece of cardboard that is delivered by the trusty mailman will be free of viruses though.
This piece of paper will be the first interaction between the company and prospect. So, endeavor to make the best impression. The paper should be of the absolute best quality. The design should be simple. Intricacies might only distract the prospect and one ends up losing their five seconds.
Mailing costs are very low. This is the first thing that makes this promotional material inexpensive. The next is equipment. One does not need an elaborate setup to use these. The design can be done using simple Microsoft office applications like publisher or word. One can have a professional do the design but that would attract an additional cost that is not exactly necessary.
The card should hold a promise of value. It can be anything like a discount or other type of incentive. This is the big idea behind the card. It should someone a reason to want to contact the company for more information. At the very least, it will remain ingrained in the mind. The next time that person sees that product at the supermarket they will remember and pick it or recommend it to someone. People like perquisites.
The first five seconds from the moment the client is engaged are crucial. They will determine whether the card will go in the trash or up on the fridge. One has those few seconds to capture attention with an interesting headline. It must be a call to action. Make it clear and unambiguous. The message has to be crafted in the most effective way using the least number of words.
One can include an image that helps communicate the message. In internet promotion, images increase the rate of conversion by seven times. In this mode, use of images enhances information retention. Three days after the engagement, 65% of the mailing list will still remember the information on the card where images where used. It is an effective method of intensifying the message.
The card should have a single message. It is tempting to try to cram multiple topics or products onto the card. This will only work to scatter the attention of the beholder. The scope of the material should be limited.
Mails come in envelopes. If one sees an envelope from say, the bank, they know it is their credit card bill. Sometimes one just wants to ignore that for a few hours or longer. Postcards only require a stamp and off they go. The first thing one will see will not be a boring address but a scintillating offer. Using digital promotion has its benefits but in one aspect, this model wins over. Viruses. People do not trust emails from unknown sources anymore so chances are that they will not open a promotional material sent by electronic mail. A piece of cardboard that is delivered by the trusty mailman will be free of viruses though.
This piece of paper will be the first interaction between the company and prospect. So, endeavor to make the best impression. The paper should be of the absolute best quality. The design should be simple. Intricacies might only distract the prospect and one ends up losing their five seconds.
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