If you're just starting a new business or want to promote your creative talents, you may decide to save money and create your own online site. There is software available to help you do it. Unless you are an experienced designer however, you may spend time, money, and a lot of effort and still not get the results you want. It probably isn't the business or talent that is lacking. It's more likely that you have fallen into some common traps that make website design Tucson AZ entrepreneurs attempt less than successful.
It is certainly fun to play with the showy graphics your software package comes with, and that make loading your site problematic. It won't amuse your users though. They will abandon your site before they have a chance to appreciate how much work you put into it and how great your offers are. You should think about how many times you have clicked off a page because it kept spinning instead of opening. Usability is a much more important design element than jazzy graphics.
Cluttering your site because you have so much to say and show will backfire on you. If there is too much on your page, the user can't focus on anything. It's confusing and non-productive. Users overwhelmingly prefer ease of use and informative content over flashy graphics. Keeping it simple is the solution. Leave plenty of white space between text blocks.
You might have a lot to say about your business or talent, but describing it in large blocks of uninterrupted text will only frustrate the user. People want to find information quickly and easily. They don't want to have to read through a mass of words to find the one thing they came to the site to learn.
This is an easy mistake to correct. You just have to break up the block into smaller ones, add eye catching and informative headlines in a different font or color. Pictures can work to help the user's eye move through the page as well.
As obvious as it may seem, you must tell the user what he or she needs to do. A call to action phrase has to be consistent, concise, and clear. If you bury it in the text, you will lose sales. If your instructions are confusing or complex, the user will abandon the attempt to buy from you.
Most people have gone to sites, at least once, that look like they were created on the earliest personal computers made. People look at a site like this and are suspicious that the products and services offered are as shoddy as the website. To avoid this mistake, keep up with current trends and study sites you admire.
You might think there's not much to designing websites. You would be wrong. It not only takes talent, but an understanding of user mentality with a good dose of common sense thrown in.
It is certainly fun to play with the showy graphics your software package comes with, and that make loading your site problematic. It won't amuse your users though. They will abandon your site before they have a chance to appreciate how much work you put into it and how great your offers are. You should think about how many times you have clicked off a page because it kept spinning instead of opening. Usability is a much more important design element than jazzy graphics.
Cluttering your site because you have so much to say and show will backfire on you. If there is too much on your page, the user can't focus on anything. It's confusing and non-productive. Users overwhelmingly prefer ease of use and informative content over flashy graphics. Keeping it simple is the solution. Leave plenty of white space between text blocks.
You might have a lot to say about your business or talent, but describing it in large blocks of uninterrupted text will only frustrate the user. People want to find information quickly and easily. They don't want to have to read through a mass of words to find the one thing they came to the site to learn.
This is an easy mistake to correct. You just have to break up the block into smaller ones, add eye catching and informative headlines in a different font or color. Pictures can work to help the user's eye move through the page as well.
As obvious as it may seem, you must tell the user what he or she needs to do. A call to action phrase has to be consistent, concise, and clear. If you bury it in the text, you will lose sales. If your instructions are confusing or complex, the user will abandon the attempt to buy from you.
Most people have gone to sites, at least once, that look like they were created on the earliest personal computers made. People look at a site like this and are suspicious that the products and services offered are as shoddy as the website. To avoid this mistake, keep up with current trends and study sites you admire.
You might think there's not much to designing websites. You would be wrong. It not only takes talent, but an understanding of user mentality with a good dose of common sense thrown in.
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You can find an overview of the benefits you get when you use professional website design Tucson AZ services at http://www.ratpacknetworking.com now.
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