From Grumpy Cat to Rickrolling to that one screenshot of Willy Wonka, memes have practically become engrained in American culture. What once started as a collection of inside jokes among nerds has since a topic that anyone can relate on. Social media has played a big role in this, too. Nonetheless, there are many myths about memes that are still taken as fact. Here are just a few of the myths in question that online marketing companies can debunk.
"Memes are fairly new." It's fair to say that memes are relatively new, given how recently they've become part of popular culture, but this isn't entirely true. There are many people that believe that they date back to the 70s with comic strips. Others believe they go back even further to the early 20s. Your mileage may vary, depending on what you believe, but companies such as fishbat will tell you that memes are older than most would believe.
"All memes eventually become irrelevant." Even though many, if not most, memes fade away, others stand the test of time. In fact, they are still used in situations that call for them, specifically on social media. If someone were to make a disagreeable tweet, another person could make a mocking response with the sarcastic SpongeBob meme attached to it. Not all memes have to become irrelevant, provided the general audience can relate to them.
"Memes don't have an impact on business." It's easy to overlook memes as nothing more than jokes to share online, but this isn't all they're good for. In the hands of capable business owners, they can be used for more. After all, most people that are online know what memes are, so when they see companies they know use them, it's easy to become engaged. If they tie back to the products and services being offered, they can make a difference.
"If I want to start a meme, I can just create one." Memes cannot simply be "created" like blog posts or press releases. The reason for this is that they require involvement from the general public. If an image is humorous enough, then one person will share it. Soon, another person will do the same. Before long, it will be passed throughout the Internet, thus bringing life to a meme. To say that they can simply be created may just be the biggest myth of all.
"Memes are fairly new." It's fair to say that memes are relatively new, given how recently they've become part of popular culture, but this isn't entirely true. There are many people that believe that they date back to the 70s with comic strips. Others believe they go back even further to the early 20s. Your mileage may vary, depending on what you believe, but companies such as fishbat will tell you that memes are older than most would believe.
"All memes eventually become irrelevant." Even though many, if not most, memes fade away, others stand the test of time. In fact, they are still used in situations that call for them, specifically on social media. If someone were to make a disagreeable tweet, another person could make a mocking response with the sarcastic SpongeBob meme attached to it. Not all memes have to become irrelevant, provided the general audience can relate to them.
"Memes don't have an impact on business." It's easy to overlook memes as nothing more than jokes to share online, but this isn't all they're good for. In the hands of capable business owners, they can be used for more. After all, most people that are online know what memes are, so when they see companies they know use them, it's easy to become engaged. If they tie back to the products and services being offered, they can make a difference.
"If I want to start a meme, I can just create one." Memes cannot simply be "created" like blog posts or press releases. The reason for this is that they require involvement from the general public. If an image is humorous enough, then one person will share it. Soon, another person will do the same. Before long, it will be passed throughout the Internet, thus bringing life to a meme. To say that they can simply be created may just be the biggest myth of all.
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